Divided by country/region (e.g., exclusive agent for XX country, distributor for XX region).
Core Terms
1. Authorization Scope
(1) Exclusive Agency Right: Exclusive right to sell our X types of patented lighting products within the designated country/region (e.g., "Africa").(2) Ban on Parallel Trading: Goods shall not be sold to non-authorized regions. Violators will have their agency qualification revoked and be fined (the fine shall be 20% of the parallel trading amount).
2. Cooperation Threshold
(1) First Order: Not less than USD 5,000 (mixed batches allowed).(2) No Deposit Required: However, the company's business license and bank credit certificate must be provided.
II. Profit and Pricing System
Item
Description
Example Value
Manufacturer's Supply Price
Supplied at 40% off the Manufacturer's Suggested Retail Price (MSRP) (including freight from factory to port)
E.g., Retail price USD 100 → Supply price USD 60
Agent's Selling Price
Agents may set prices independently; it is recommended to set the price not lower than 20% off the MSRP (to ensure a profit margin of ≥20%)
Recommended selling price: USD 80 - 150
Cross-region Online Orders
Orders received by the manufacturer on official websites/Amazon and other platforms within the agent's region shall be transferred to the agent for follow-up, and 100% of the profit shall belong to the agent
No commission deducted; only a 5% platform service fee is charged
III. Incentive Policy: Annual Tiered Rebate
Annual Purchase Amount
Rebate Rate
Redemption Method
＜USD 100,000
None
A market expansion plan must be submitted
USD 100,000 - USD 150,000
3%
Deducted from the next year's order as payment
USD 150,000 - USD 300,000
5%
2 sets of new product samples will be given as an extra
≥USD 300,000
7% + Priority for Contract Renewal
Rebate + Free participation in international exhibitions
Calculation Base: Cumulative purchase amount (FOB price) within a calendar year.
IV. Cooperation Process and Support
1. Contract Signing Process
(1) Both parties sign an English agency agreement to clarify the region, products, and prices.(2) The agent pays for the first order, and the manufacturer delivers the goods within 15 working days (FOB port).
2. Manufacturer's Support
(1) Marketing Materials: Provide English product manuals, high-definition pictures, and short video materials (for social media promotion).(2) Training Support: One online training session per month (time zone-adapted, e.g., 20:00 Beijing Time or local time in the morning), covering product selling points and after-sales handling.(3) Logistics Assistance: Recommend cooperative freight forwarders and assist in handling certificates of origin and customs clearance documents (costs shall be borne by the agent).
3. Communication Channels
(1) Daily Communication: WhatsApp/Email (response within 24 hours).(2) Quarterly Meetings: Zoom video conferences to share sales data and market trends.
V. Agency Right Adjustment Mechanism
1. Contract Renewal Conditions
If the annual purchase amount is ≥USD 300,000 and there are no serious violations, the agent shall have priority for contract renewal (new products may be added to the new agreement through negotiation).
2. Termination Terms
(1) The agent may terminate the cooperation by giving a written notice 30 days in advance.(2) The manufacturer has the right to withdraw the agency right under the following circumstances:
No purchase record for 6 consecutive months;
Multiple (≥2 times) cases of dumping at low prices or parallel trading;
Damaging the brand reputation (e.g., selling counterfeit products, malicious complaints).
VI. Key Data Quick Reference Table
Item
Description
Cooperation Period
1 year for the first signing; renewable
Payment Method
T/T (30% advance payment, 70% against copy of bill of lading)
Logistics Timeframe
20 - 30 days for sea freight, 5 - 7 days for air freight (costs calculated separately)
After-sales Policy
No return for non-quality issues; free replacement for quality issues (freight shared by both parties)
Advantages
(1) Low-cost Start: No deposit required and low threshold for the first order, suitable for overseas small and medium-sized distributors to try cooperation.(2) High Autonomy: Flexible pricing, and all online orders belong to the agent, which enhances enthusiasm.(3) Easy Management: Concise terms focus on core rights and obligations, reducing cross-border communication costs.
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Core Advantages
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Recruitment Targets
Lighting trading companies
Outdoor lighting/construction enterprises
Sustainable project investors
Local resource-based companies
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Leading the industry since 2025
Certifications: ISO 9001, TÜV, IEC 61215
The following is a simplified list of manufacturer support, focusing on core rights and interests, and addressing agents' pain points directly with "keywords + data":
5 Core Support Items
1. Traffic and Inquiries
(1) Targeted promotion on Alibaba International Platform (Google/TikTok); Made-in-China.com(2) ≥80 regional inquiries per month; 5% platform management fee charged after transaction(3) TikTok operation training (including script library + ad placement skills)
2. Customer Conversion
(1) Manufacturer screens customers → transfers to agents for follow-up(2) Free gift of Negotiation Script SOP(3) WeChat Work SCRM tool (private domain management)
3. Product Privileges
(1) Priority right to agent 3 patented products annually (15% lower than the first-batch price)(2) Real-time updates of multilingual product manuals + certification documents
4. Technical Support
(1) Parker guidance on transportation costs for photovoltaic products + remote installation guidance(2) 24-hour technical hotline + 5-year warranty for core components
5. Brand Infrastructure
(1) International brand authorization + localized VI package(2) Exclusive official website flagship store page for top agents
One-sentence SummaryPrecise traffic delivery + TikTok customer acquisition training + priority access to patented products + full-cycle technical support. Exchange a 5% management fee for high conversion rates and run a global solar street lighting business with light assets!
